Global opportunities in 2018 and beyond

The food production sector has a long history of responding to the changing demands placed on the products desired by its customers. Together with the growing interest and awareness of consumers, we are noticing an explosion in press coverage.

Driven by the internet and social media, this type of information spreads much more easily and faster than ever before. Poultry producers worldwide need to be aware of this changing demand and how quickly information spreads.

We have a responsibility to develop machines that are of high quality, support efficient production and score positively concerning sustainable farming and animal welfare. We have to produce products you can be proud of; products that you are more than willing to show to your customers and their consumers. 

HatchTech customers like Bell & Evans in the USA, Micarna in Switzerland, Trillium in Canada, Wimex in Germany and Optibrut in Germany are leading examples in our industry for the way they open up their daily operations to the public. 

HatchCare - the hatcher with feed, water and light - has been designed in such a way that the hatching process can be observed. Glass entrance doors to access the unit and glass “section doors” to see the hatching process bring one of nature’s most beautiful processes - hatching - closer to the consumer. We are proud to show our products, proud to show the hatching process and proud to show that hatcheries equipped with HatchCare can completely fulfil consumer demands.  

Let’s start today!
 

 With kind regards

  Joost ter Heerdt 
Commercial Director